The Client

Caterez are not only passionate about food – they believe that being creative & innovative in food services is only one side of their business. Caterez services both the catering and hospitality industry, their services include catering for boardroom, office parties, product launches, special events & private functions, two flagship stores are at Woolworths headquarters in Norwest as well as two other cafés; RedMed, Wyeth, Bella Vista.

The Situation

Caterez required a new logo to suit two new venues at Woolworths Headquarters.

The brand was to represent a fresh, modern and innovative impression that will best represent the Caterez vision of creating the next dimension in the catering and hospitality industry.

Mode Media developed the full concept including a Logo, Marketing Mediums, and Staff Uniforms & Website (with online ordering system) with a user friendly shopping cart to provide their customers with an enjoyable catering experience.

The Solution

The creation of the New Brand has shown the Company go from a small looking family business into a corporate looking catering business in the hospitality industry. This is due to the supply of new stationery, brochures and customized visual signage & POS on sites (flagship stores at Woolworths Headquarters).

The innovation of the online ordering website won an award at the latest Hills Excellence Awards was due to the great design and seem less navigation that has revolutionized the way catering is ordered and delivered.