ignite
The initial meeting is crucial to understand project requirements and clients positional market analysis. Here we can take a brief of the equation in order to make suggestions to making the project a success.
The meet is a casual environment at our place or yours allowing client comfort to expand on the ideas and plans that they may have in mind. Most client briefings are conducted at our offices as we have sample material and visuals to assist in this session.
We pride ourselves on our facility and the hospitality that is offered, making your visit enjoyable. The importance of this process is essential as no two projects are the same or similar.
analyse
Learning about and understanding your business is an essential component of any strategy. In order to communicate your message we need to understand it. Understanding allows us to develop a brand identity that is custom made to suit your requirements.
We believe that truly understanding your business relies on our ability to create relationships with clients and understand their passion, motivation and the ultimate vision.
identify
After comprehensive analysis of your business, our next challenge is to understand the market and competition.
This knowledge provides us with the ability to devise a creative solution that differentiates you from your direct competitors and therefore create a strong, identifiable brand and a unique position of strength in the market place.
clarify
The message we aim to develop through branding solutions and marketing communication serves to clarify your brand position in the most clear and direct manner. It can sometimes be easy to fall into the trap of over complicating the message.
We understand this and our strategic approach keeps a clear focus on the important elements of communication.
create
Once we have fulfilled all the identifiers, we begin the design and development process of the visual concept and mediums. This could vary from a new brand, to creating a product brochure or advertisement, or a flash animated online web presence.
Here the fun begins as we experiment with a variety of colours, images and styles to paint the picture. We believe in involving our clients part of this process of evolution so as they can enjoy the DNA development of their material.
release
Here’s where our clever solutions come into practice to commune with your prospective audience and speak their language. All the values of your beliefs and ideas and vision come to life. Its time to express the way you feel and what you would like your products or services to be know as in the marketplace. Once all is done and dusted, finally its show time and open for successful business. We say Perception is Key!
So many of our Campaigns and Projects have been successful in the release and execution. Many of these have been awarded by various institutes for their effectiveness in design and communication (See our awards section)
partner
By taking the time to fully understand a business, we begin to develop a relationship with our clients that over time will provide an invaluable benefit to all parties involved.
Our long term goal is long term relationships with our clients. We know that our clients come back to us time and again because they know we understand them and understand how to communicate their business creatively, uniquely and effectively. We are proud to boast and exceptional record in repeat referral business from satisfied clients. This is a priceless achievement for our team that creates enthusiasm and self esteem.
