The Client

Wincrest Homes has deservedly established a reputation for excellence in home building and has gained an enviable reputation for excellence in design and building, largely thanks to our superior quality workmanship, innovative designs, outstanding customer service and affordable pricing.

Additionally, their ability to adapt and tailor new homes to suit their customer’s exact needs has seen Wincrest Homes become the builder of choice for thousands of home owners. Today, Wincrest builds modern family homes in Sydney, the Central Coast, Newcastle, the Southern Highlands and NSW South Coast.

The Situation

Wincrest was lacking identity in the home building marketplace and the perception of the company was not.

The inconsistency in the marketing and advertising was obvious and needed attention. The brand was lacking a define message in who they were and what they were about. They required more professional exposure to complete with the up and coming modern companies they were competing with.

They needed to better their chance at being able to provide homes for the customers in the marketplace.

The Solution

Modemedia performed a brand redevelopment and implemented brand strategies to initalise the logo more effectively in various mediums. The redevelopment included the corporate stationery, product brochures, visual signage at the display centers and a brand new website with an online marketing campaign that proved to be successful and had great results.
Today the perception of Wincrest is fantastic and may more customers are enjoying the new look as it has reflected in increase sales and results.